When we started in the industry and that we were presenting our vision of the mobile as the final link between the XXIst century media consumer and an vast broadband data network with millions of cross-platform contents to enjoy, people were looking at us thinking, at best "what are they talking about" and in general, "they must be seriously ill".

Today, with billions of revenues generated the tiniest screen, mobile is clearly considered as a media. High mobile penetration, broadband access and consumer education should induce an incredible growth in our mobile content industry. To enable this growth, the industry needs vision, courage and respect for the end-users. Without those values, the mobile content chapter will be closed by customer dis-satisfaction and rip-off feelings.

As a mobile service company, we enjoy revenue share deals as we know our content is great and will please end users. However, as a media company, we think that limiting the industry to this model will limit the growth of the industry itself.

The Mobile Ecosystem & Its Vicious Circle

Although revenue share is widely developed in the mobile ecosystem, it's clearly not the best way to access superior quality content to create compelling content services. Indeed, this model can lead to vicious circle where content provider do net get sufficient revenues to provide good content, and the lack of good content stops the growth of the service and impeach revenues to be created. As time goes by, the situation gets worse, also as end-users stop visiting the portal and spread their dissatisfaction about the service. To avoid this situation, we propose a wide offer of made-for-mobile targeted content, paid on fixed fee, and proposed as a guaranteed compelling basic offer to end-users.

In the rest of this document, we rapidly share with you the impressive results for this strategy in Switzerland, a country with a mobile penetration above 100% but low data/content revenues, and then give you some details about our offer. 

The Fixed Fee Solution

In Switzerland, we have launched some WAP and video services that can be access without fee by end users, in order to educate them using the mobile as a media device and learning without charge how to download the content. Beside creating nice revenue in terms of datas traffic, those project - that we implemented, with the 3 Swiss operators - permitted an increase of 350% of portal audience within a year and a average visit frequency of 3 times per week per user when it recorded 1-2 visit per month previously. The key to this success was the fact the content was easy and free to access, that it was youth targeted themes (gossip, music, movies, tech, video games) previously unreleased in other media and that the content was truly localized and of genuine quality. We are now proposing this innovative concept and its localized editorial services for our important customers in all regions…. info@allthecontent.com

That's some ideas we wanted to share with you…

What do you think … Good or bad? Truth or dream? Please share us your thoughts, comments and vision. Thanks for your time reading us.