News > Content partnership with Bemore
04/07/2006

 
Leading the market in terms of services and technology for public displays or advertising screens, BeMore licenses ATC Content to enhance its offering
 

Broadcasting ads in public places is a good thing, but you have to be sure that people will watch your message. Today, users know how to avoid advertising messages and stimulations in their visual scope. By using compelling content, BeMore will have a key differentiator to competitors and a guaranteed increased impact of viewer's retention.

 

ATC Services for Public Displays are separated in three majors categories, each of them targeting viewers segments and/or specific communicational goals.

 

Fully aware of the potential of those new screens, ATC has created an "Public Displays" version of all its hugely popular daily newswires. Available with a 4/3 image and/or a Flash animated background, fully customisable, we are starting in summer with daily short news about Gossip, Music, Wellness, Cooking and Health as well as Global Knowledge and Celebrities Quotes. All our others content wires shall follow soon.

 

Using its unique combination of media, marketing and technical skills, ATC has also developed a line of product based on thematical knowledge that can be provided also as questionaries (quiz), with two separates files for question and answer, allowing a short 5-10 seconds inserts between Q & A.

 

Defending a cross-media licensing vision since its first steps in 2002, ATC rapidly identified public displays as a growth area for the usage of its video content portfolio. Having a huge amount of shorts sequences, funny clips and illustrative materials, ATC can enhance public displays services with short impressive, cute or funny sequences (news, film, animation, 3D) and also license its content as raw material to be integrated in larger ad production ( stock shots of nature, technology, sports, love, etc).

 

All the above services are available for 4/3 and 16/9 screens. Tailored content can be requested. All final products can be fully branded with the advertisers colours of the advertiser of the POS owners

 

As we go along, new screens are appearing. Free, visually unavoidable and soon everywhere, public displays will definitely be one the central media in tomorrow's advertising and communication industry. Like in other innovative area where we arrived as pioneers, AllTheContent.com has teamed up with visionary leading customers in the public displays business in order to run and create tomorrow's services today.