Hong Kong, 13 October 2008 - Celestial Pictures has signed a licence agreement with AllTheContent (ATC), Switzerland’s leading content provider to distribute a range of kung fu mobile products in Belgium, Luxembourg, France and Switzerland, the first ever European distribution partnership for the company. Wallpapers, animated wallpapers, ring tones, video clips and sound bites adapted from the renowned Shaw Brothers Film Library are now available from VoxMobile in Luxembourg.

Based in Switzerland, ATC is a leading press agency which provides content to electronic media and traditional broadcasters in Europe. Under the agreement, ATC will license Celestial’s popular, high-resolution and tailor-made kung fu mobile clips to mobile users for the first time in Europe.  

“We want to ensure that our most popular content are part of the mobile entertainment revolution, and this will be a key focus for our business as we expand the reach of the Shaw Brothers Film Library to new channels and territories,” said Terry Mak, Executive Vice President, Distribution and TV Networks of Celestial Pictures. “We are excited to partner with ATC and make our unique mobile products available through the mobile distribution model. We will continue to repurpose our content to meet the rapidly growing demand for multi-media devices.”

"The rise of Asian cinema and Kung Fu movies over the past two years in DVD sales had to be reflected in the mobile space with innovative, smart and unreleased made-for-mobile content" explains Clement Charles, the Chief Executive Officer of AllTheContent. "With their incredible Shaw Brothers library of legendary Kung Fu movies, Celestial Pictures is just the perfect partner to allow mobile operators and services providers to serve their customer with quality Chinese and martial arts content.”

Celestial’s Shaw Brothers Film Library consists of 760 films produced from the 1950s to the 1990s. Since 2003, Celestial Pictures has re-released these treasures of Chinese cinema after restoring and remastering them frame by frame. The films are distributed into cinemas, home video, television, and new media markets worldwide.

Press release of Celestial Pictures
Website of Celestial Pictures